Well, I've never blogged before, but when it becomes 30% of your grade magically, I guess that gives me more than enough reason to do it. Since all you Comms 239 comrades will be spying on me at some point, I'll give a brief introduction. I'm from Alpine, UT, 22 years young. I served my mission in San Antonio, Texas, and this is my third year at the Y.
Now on to the important stuff, I guess:
In the Times today, I found a very intriguing story regarding the measurement of radio ratings in New York City (http://www.nytimes.com/2008/09/10/business/10arbitron.html?_r=1&ref=business&oref=slogin). Arbitron, the head honcho of radio ratings, is trying out a new "personal people meter", about the size of a cell-phone, which records what radio stations people listen to. In the past, they would simply have people keep a diary of sorts. The problem is that some (make that the NYC Attorney General) are concerned that not enough minorities are being given these meters.
Why are radio ratings important, you ask? Money, money , money, money! The higher your ratings, the more you can get for advertising revenue. In essence, if not enough minorities are getting these meters, their minority-themed stations won't get solid ratings, and the ad revenue drops. In short, they are getting the proverbial shaft, and they can't dig it.
You would think in a place as diverse as New York City, this kind of thing wouldn't happen. I love New York, and not because a t-shirt told me to. I've been there about a dozen times, and one of the reasons I enjoy it so much is that it gets me out of the Utah bubble and experience so many different people and cultures. Funny that even in the greatest city in the world, minorities are still being under-appreciated.
I also thought it was interesting that this article came when we were trying to get that Race and Ethnicity assignment done. Ain't that a coinky-dink?
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